Economics of Panadol Shortage
Price ceilings worsen inflation instead of controlling it.
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The Drug Regulatory Authority of Pakistan denied all requests from the pharmaceutical industry to raise prices for paracetamol. Major pharmaceutical players threatened with stopping the supply of panadol altogether. However, the government maintained its stance of regulating panadol prices in the wake of rising inflation.
Price ceilings are a phenomenon as old as time. Whether it be controlling rent or rationing petrol, governments often utilize the regulation to curb inflation. But historically, such measures result in higher inflation than before as well due to a rise in black markets.
A similar fate followed the 'Panadol fiasco' in Pakistan. Not only did the country suffer shortages as producers denied production at negative margins, rather, PKR 250 million worth of Panadol tablets were found at a warehouse in Sindh, with culprits planning to sell the essential drug at higher profit margins.
After a tug-of-war between pharmaceutical industries and the government, the authorities agreed to a price increase of around 25% for all products. The government had to compromise to ease the plight of the common people.
GRAPHICS OF THE DAY
Cost breakdown for the Pharmaceutical Industry in Pakistan CY 21
National pharmaceutical exports grew by ~30% year-on-year in FY 21
Overall production of the Pharmaceutical sector posted a negative growth of ~0.4% year-on-year in 9 M FY 22; the industry consists of both local players and MNCs (that are reducing operations in the local market due to inconsistent policies and depreciating exchange rate)

With the Drug Regulatory Authority of Pakistan (DRAP) linking the price hike with CPI, it is becoming increasingly difficult for R&D costs to be transferred to consumers. For this reason, the market share of MNCs has decreased and it is expected they may continue to exit Pakistan’s market. In the last 10 years, a total of 16 MNCs like Johnson & Johnson, Bristol-Myers Squibb, Merck Sharp & Dohme Limited (MSD), Organon, and others have taken an exit from Pakistan’s pharmaceutical industry
Drug price Inflation vs. Consumer Price Index (CPI) Inflation in Pakistan

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Pakistan is the 2nd worst country in the South Asian region for Digital Entrepreneurship — www.instagram.com
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What Else We’re Reading
GSK reduces panadol output in Pakistan during health emergency (Bloomberg)
Production resumes after a 25% rise in paracetamol rates (Dawn)
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