Nostalgia - October 22, 2020
We've been posting content to break down economic data on Pakistan into bite-sized digestible pieces for the past two years!
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This particular Macro Bite is about how Macro Pakistani evolved as a platform since we formally started to disseminate bite-sized content through social media. Exactly two years back, Macro Pakistani's marketing team had the challenge to grow the audience and improve the visibility of the platform. From October 22, 2020, to October 22, 2022, the number of followers on Instagram went from 1,000 to 58,900. Our posts during the first few months could barely cross 40 to 50 likes, despite working for hours on each one of them. Fast forward to today, our average number of likes is around 400 to 500.
The marketing team's first task with a revised layout/design was a series of three animated posts covering the 'ABC' behind Macro Pakistani i.e All you need to know about the economy, Bite-sized digestible pieces, Curated to cut through the noise, and we had to fix the Insta grid so that this 'ABC' could be read in the right order when someone visits the account.
Starting from October 22, 2020, we worked every day (except for Sundays and public holidays) with just one cause in mind that keeps us up and running; to make economic data digestible for young educated Pakistanis, and in the right order, devoid of sensationalism!
Through this Macro Bite, we'd like to express our gratitude to all those who contributed to the success of the platform (including our subscribers/followers/readers), especially our team of amazing contributors and the tech team for its incredible efforts with data gathering/compilation/automation for the graphics page on Macro Pakistani's website.
We couldn't have done it without all of you! 🙌 Thank you!
We are indebted to the founder of Macro Pakistani, Faiz Ahmed, not just as his team, but as Pakistanis as well, who have learned so much from him about the economy of Pakistan. Little did we know that after two years, his endeavor and efforts of breaking down economic data on Pakistan into bite-sized digestible pieces would take this platform to a place from where it is nearly impossible for us to give up on a meaningful mission initiated by him.
In order to continue Macro Pakistani's mission, we are actively looking for collaborations with startups and businesses. We'd love to explore opportunities of working together, you can also share your feedback and suggestions to help us make Macro Pakistani even better, please send an email to us at hello@macropakistani.com
GRAPHICS OF THE DAY
HOW IT STARTED (1K)
HOW IT'S GOING (58.9K)
HOW OTHERS TOOK INSPIRATION
INSTAGRAM POST
Price of Tomatoes is on the rise, again! — www.instagram.com
• Prices of Tomatoes (+2.6%), Milk (+1.2%), and Onion (+0.06%) rose vs. last week
• Fall in prices of Daal Masoor (-3.6%) and Chicken (-3.4%) helped moderate inflation
Visit: https://macropakistani.com/graphics/
View more
What Else We’re Reading
Economic woes, and shifting ties complicate Pakistan’s flood recovery (Al Jazeerah)
FATF removes Pakistan from the grey list after 4 years (Dawn)
Advertise With Us — macropakistani.com
Improve brand awareness for your startup/business or amplify the reach of your ongoing marketing campaigns by promoting them on Macro Pakistani. We have previously done successful paid collaborations with Unilever, EZ Wage, and Modulus Tech.
Send an email to hello@macropakistani.com
Learn more:
About Us: Macro Pakistani is a data-driven research platform that aims to provide a basic understanding of Pakistan’s economy. If you have an interest in contemporary news but are currently overburdened with sensationalism and specialized vocabulary, we are the platform for you.
How are we doing? Please send us any questions, comments or suggestions by replying to this email.